Categories: Google Product

Google ad Word Campaign

Creating a Google Ads campaign is a strategic process that begins with selecting the right advertising objective and goal, which then guides the choice of the most effective campaign type to reach your intended audience.

The initial step in constructing a Google Ads campaign is to select an advertising objective that aligns with the central outcome you want to achieve for your business effort. In your Google Ads account, this process starts by clicking on the Campaigns icon followed by the Campaigns drop-down menu and the Campaigns option. Clicking the plus button allows you to initiate a new campaign, where you must choose a campaign objective. This objective functions as the cornerstone for determining suitable campaign types and strategies for maximum effectiveness.

After selecting an objective, Google Ads guides you to define specific campaign goals that are in harmony with this objective. Goals provide further refinement in campaign setup, enabling the system to recommend features and settings optimised for your desired results, such as increasing website visits, generating leads, or boosting sales. Google Ads also allows you the flexibility to add additional goals or remove existing ones during campaign configuration, offering adaptability to evolving business needs.

Running Google Ads involves variable costs that depend on many factors, including campaign type, bid strategy, industry competition, and ad quality. The average cost per click (CPC) tends to range between $2 and $5, but this can vary widely based on keyword competitiveness and sectors, with businesses generally spending between $9,000 and $10,000 monthly on Google Ads. Effective budgeting is essential to balance spending and return, with tools like Google Ads Performance Planner aiding in forecasting your spending impact.

READ ALSO; Google ad Account Setup

Select your Google AdWords advertising objective and choose a goal

The first step in creating a new campaign is choosing your advertising objective. After you choose this objective, you will be guided to choose your goals. This goal will help you determine the best campaign type to reach your intended audience.

CREATE IN MY ACCOUNT

In your Google Ads account, click the Campaigns Icon.
Click the Campaigns drop-down in the section menu.
Click Campaigns.
Click the plus button, then select New campaign.
Choose your campaign objective, then follow the prompts in Google Ads.
Review the steps on how to select a campaign type below.

Learn more about conversion goals. You can click Add goal to include other goals, or click the 3-dot icon next to the conversion goal you want to delete and then select “Remove goal”.
Click Continue.

How To Run Google Ads

To effectively run your google ads, follow these steps.

Click on “create account only”
Pick your campaign type
Set up the campaign
Set your ad schedule
Specify location and language
Calculate your daily budget
Choose your bid strategy
Add your keywords
Create your ad
Add on your ad assets
Device targeting and extras
Landing page creation
Set your ad live

Select a Google ad campaign type

Where your advertising appear online depends on the type of campaign you are running. Every campaign type has a unique setup and set of recommended practices. To complete the setup of your campaign, consult the recommendations that are given at the end of these steps.

Decide on a campaign type. You will be provided with alternatives for the most effective campaign kinds to accomplish the target you have chosen.
Select a subtype if your campaign type has any.
Click “Continue.”
To choose your preferences, create your advertisements, and set up ad groups, you will be redirected to a different website. Depending on your campaign type, follow the instructions below to finish these steps:
Search: Text ads on search results
Display: Image ads on websites
Video: Video ads on YouTube
Shopping: Product listings on Google
Demand Gen: Advertise within online feeds
App: Promote your app on many channels
Smart: Simplify your campaigns
Performance Max: Find high-value customers across all channels

How Much Do Google Ads campaigns cost?

On average, businesses spend between $9,000 and $10,000 on Google Ads, with an average cost per click of $2 to $5. Depending on variables like ad expenditure, PPC management, tools, and asset production, this cost will vary quite a bit. For additional information visit here

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Frank Oduro