Google Ads Approval

The Google Ads platform assigns specific statuses to advertisements as they progress through the approval process. Advertisers can view these statuses by logging into their account and checking the “Status” column in the Creatives tab. The primary approval statuses are as follows: “Pending review,” indicating that the ad is currently under Google’s review; “Approved,” meaning the ad complies with policies and is eligible to run; “Disapproved,” signifying policy violations that prevent the ad from running; and “Certificate required,” which applies to gambling-related ads lacking necessary regional certifications.

The review process is comprehensive, applying universally to all newly created or modified ads, encompassing traditional and responsive search ads as well as other pay-per-click campaigns, ads are reviewed within one business day, but ads requiring manual scrutiny or related to sensitive content may take two or more business days to receive approval. This ensures that ads comply with Google’s strict advertising standards and provide a safe experience for users.

When an ad or campaign remains in “Pending review” status beyond two full business days, advertisers are advised to take proactive measures. Firstly, they should verify the ad status through their account and seek assistance from Google Ads support via help tickets or live chat. Revisiting and ensuring full alignment with Google’s advertising policies is key to identifying any hidden compliance issues that could be delaying approval. Resolving any account-related issues, such as payment problems or compliance concerns, can also help expedite the process.

It is important to understand that Google reserves the right to prioritize ad reviews or temporarily restrict ad serving to stabilize system operations and fully enforce policy compliance. This means extended review times, while frustrating, may sometimes be necessary.

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Google Ads Approval status

Your advertisements are assigned a status throughout the approval process. By logging in to your account and checking the “Status” column of your Creatives tab, you can see the current status of your advertisement. These are the potential statuses:

Pending review: Your ad is still being reviewed by Google
Approved: Your ad has been accepted and can now be run
Disapproved: There’s an issue with your ad, and it can’t run right now
Certificate required: Your creative comes under the category of online gambling and doesn’t have a US state certificate.

How Long Does It Take for Google Ads to Be Approved?

Regardless of your level of experience with sponsored search, Google Ads (previously Google Adwords) reviews every new or modified ad. Whether for other PPC advertising campaigns or Google search ads (including standard and responsive search ads), this review usually takes one business day.

However, if the advertisement needs to be reviewed manually, it may take two or more working days.

What to Do if Your Ads Campaign Is Stuck Under Review?

Here’s what you should do if your campaign is still under review after 2 full business days:

Check the ad’s status and get help from support via a ticket or Google Ads’ live chat.
Check your ad again to ensure it follows Google’s rules.
Identify and resolve payment or compliance concerns with the account.
Search for comparable situations on forums and attempt their fixes.
Either wait for a response from Google or make a fresh advertisement. You might also attempt advertising on other websites, such as Facebook.ds.

Keep in mind that Google maintains the right to temporarily halt ad serving or review your ads in order to maintain system stability and policy compliance. You may therefore need to wait out the review, even if it takes some time.

Now, occasionally, a Google Ad Campaign’s launch is delayed by rejection rather than reviews.

What to Do When Google Disapproves Your Ad Campaign

Any Google Ad manager may find it discouraging to receive disapprovals.

But don’t worry!
It’s your ad quality, not you.

Google rejects both responsive and traditional search advertising that don’t follow its guidelines or third-party ad serving restrictions. follow these steps

Check your ad’s status to see what policy violation led to the disapproval.
Review Google’s advertising policies, especially the reason for the disapproval.
Edit the Google Ad Campaign to fix the policy violation and save it.

Delays are not due to pending reviews but result from direct disapprovals issued by Google. Disapproval notifications indicate a policy violation that prevents an ad from running, which can be disheartening for advertisers. For additional information, visit here

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Frank Oduro