Can Gmail do Mail Merge?

Mail merge in Gmail is a powerful feature that allows users to send personalized emails, such as announcements, newsletters, and customized campaigns, to a large audience efficiently. However, the mail merge feature varies depending on the Google Workspace edition associated with your account.

Mail merge functionality in Gmail is accessible only to users with specific Google Workspace plans. By default, mail merge is restricted to internal recipients for accounts under Enterprise Standard, Enterprise Plus, Education Standard, and Education Plus subscriptions. It is available to external recipients by default for Business Standard and Business Plus subscriptions. Users with Workspace Individual accounts can also access mail merge features. Notably, mail merge can be enabled for external recipients at the organizational unit (OU) or group level, regardless of the subscription type, provided an administrator activates the setting.

Without one of the qualifying Google Workspace editions, sending mail merges is not possible, making it key for users interested in mass personalised emailing to obtain or upgrade to the appropriate plan.

How to Perform Mail Merge Using Gmail

The most important aspect to keep in mind is that access to Gmail mail merge varies depending on the Google Workplace edition.

Mail merge is restricted to internal recipients by default with the following subscriptions:

Enterprise Standard
Enterprise Plus
Education Standard
Education Plus

Mail merge is available to external recipients by default with the following subscriptions:

Business Standard
Business Plus

You can use your Workspace Individual account to access mail merge as well. At the Organizational Unit or Group level, you can enable mail merge for external recipients, regardless of the type of subscription you have.

A mail merge cannot be sent without one of the above editions. It is wonderful if you are able to obtain one of these editions! You may start using mail merge in Gmail immediately by reading Google’s article on the subject. You can also look at the steps listed below. Two methods for using Gmail’s mail merge are demonstrated here: manually adding contacts and adding recipients from a spreadsheet.

Can Mail Merge Do Gmail

Gmail can perform mail merges, but it needs some configuration. The primary methods are as follows:

Using Google Sheets + Gmail with Google Workspace Add-ons

The easiest way is through Google Sheets add-ons like:

“Mail Merge with Gmail” by Google

Official Google add-on.
Requires Google Workspace (formerly G Suite), but works with personal accounts too.
You create your email draft in Gmail, then link it to a Google Sheet with contact data.

Using Third-Party Mail Merge Tools

Some popular tools:

Yet Another Mail Merge (YAMM)
GMass
Mailmeteor

These integrate with Google Sheets and Gmail and allow

Personalized emails
Tracking opens and clicks
Scheduling

Most have free and paid plans with limits (e.g., YAMM has a 50-email/day free limit).

Manual Gmail Draft + Google Apps Script

If you’re comfortable with a bit of code
You can write a custom Google Apps Script in Sheets to pull data and send Gmail messages.

Gmail Limitations to Keep in Mind:

Sending limits: Personal Gmail → ~500 emails/day; Google Workspace → ~2,000/day.
Too many merges too quickly can trigger spam warnings or account suspension.

Send personalised emails with mail merge

Gmail’s mail merge feature allows you to send announcements, newsletters, and customized email campaigns to a large audience.

Important: Mail merge replaces multi-send mode in Gmail. When composing a message, next to the “To:” line, click Use mail merge.

Check your eligibility for Mail Merge

Only accounts with qualified Google Workspace plans can use mail merging. Log in with a Google Workspace plan that qualifies to use mail merge:

Workspace Individual
Business Standard
Business Plus
Enterprise Standard
Enterprise Plus
Education Standard
Education Plus

Add recipients directly to your message

On your computer, open Gmail.
At the top left, click Compose.
You can also open an existing draft.
In the “To:” line, add recipients.
On the right of the “To:” line, click Use mail merge.
Turn on Mail Merge.
In your message, enter @.

Select a merge tag:

@firstname
@lastname
@fullname
@email

To insert the merge tag, press Enter.

Mail merge using Gmail significantly simplifies the task of sending personalized mass emails, enhancing communication efficiency in both personal and professional contexts. For additional information visit here

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Frank Oduro