What is Google Ads PPC? Google's advertising platform, Google Ads PPC, is built on the pay-per-click model, meaning that advertisers only have to pay when a user clicks on their ad. Google's PPC advertisements are available throughout its whole network, including The search engine results page Google search partner sites (like YouTube) Websites and apps that are part of the Google Display Network (like Gmail) Benefits of Google Ads PPC Since 90% of internet users worldwide are connected to the Google network, there is a greater chance than on any other digital platform of reaching your target audience. Additionally, you will reach highly intended individuals because Google Ads targets users according to their search habits.  Tools to Help Manage Your PPC Account Manage your google PPC account through the following. Google Ads Editor (for bulk editing) Google Keyword Planner (for researching keywords) Google Analytics (to track performance) Conversion Tracking (to measure ROI) The different campaign types Google Ads campaigns come in seven categories. This guide takes you through each one, but here’s a quick overview:: Search campaigns: Search ads appear on the Google search engine results page (SERP) above the organic Google search results. Display campaigns: Display ads are banner ads that appear on websites on the Google Display Network. Video campaigns: Video ads appear on the YouTube video platform and other Google video partner websites. Shopping campaigns: For e-commerce businesses, Google Shopping ads showcase products with images, prices, and details directly on the SERP, the Shopping tab, and other Google properties. How Much Do Google Ads campaigns cost? On average, businesses spend between $9,000 and $10,000 on Google Ads, with an average cost per click of $2 to $5. Depending on variables like ad expenditure, PPC management, tools, and asset production, this cost will vary quite a bit. How to start a Google Ads PPC campaign: 10 steps These ten steps will assist you in creating and launching your first campaign if Google Ads seems like the best option for your company: Determine your advertising goals Create a Google Ads account Create a campaign Pick a campaign type Configure targeting options Configure budget and bidding options Set extra features Choose keywords and configure Ad Groups Create your ads Set up conversion tracking Good PPC Add billing information Set up your billing information by following these steps: Click the “Billing country” drop-down menu and select the country or territory where your billing address is located. Your billing country determines the billing options that are available for your location and currency. Make sure the correct time zone is selected. If not, click the drop-down menu to change it. Your reports, statistics, and billing are all affected by the time zone you select, so choose carefully. If you have a promotional code (also known as coupons or vouchers), enter the code in “Introductory offer” and click Apply. You will be asked to choose an already-existing payment profile or set up a new one. For tax purposes in your nation, your "Account type" is set to "Organisation" by default, but you can alter it to "Individual" if necessary. Enter the details for the payment method you wish to use for this account, such as a bank account, PayPal, or a credit or debit card. Note: If you're using a credit or debit card, your card account may display a temporary authorization. This authorization usually disappears after a week. When you sign up, the precise amount will be displayed in your Ads account. To finish setting up your account and creating your campaign, click Submit.
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Google PPC Account Google ppc Account Google Ads PPC, short for Pay-Per-Click advertising, is Google’s digital advertising platform built around […]